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Media means communication. It is about communicating information, but it also communitcates ideas and can influence those who access it - the audiences.
Compare these two adverts. Both are made by 'Water Aid', but both use very different techniques to target the audience.
Representation means how something - usually a group or a place is presented. Read this advert and think about how women are represented.
Some producers of Media texts make a lot of money by becoming well-known online. Look at Zoella's blogs and vlogs and think about why she has become so successful.
We also study music videos.
Watch these videos and think about how they represent the songs and the artists in different ways.